BELIEF • THE PLACE IN THE SUN
Starting from the September 2011, the BELIEF store for the first time in Russia represents some of the leading brands in the premium lifestyle industry. The philosophy of brands represented in BELIEF is the actual communication with subcultures - music, skate, moto, military, the right aesthetics, embodied in clothes with the highest potential. Each thing carries a philosophy, is significant and, moreover, symbolic for those groups of people for whom it was created. These are not just conceptual things, they are clothes with meaning, with a high personal factor, personalizing a specific character and worldview.