EFFECTOR was founded in 2005 in Sabae, Fukui. The factory producing eyewear doesn’t have any large machines or conveyor belts - everything is produced manually by the skilled masters. The motto of the company - “Rock on the eyewear", very precisely conveys the main direction of the company: eyewear as signature of the generation. The entire history of rock-n-roll, from Robert Johnson and till the present day. Just as the effect of guitar pedal is meant to amplify and enhance the sound of an electric guitar, the EFFECTOR eyewear will enhance the individuality of their owner.